The Digital Marketing Scene in Singapore

The Internet has become the household necessity in the present global scenario. It has been the biggest blessing and invention of science our daily activities are heavily steered by the availability of internet and our dependency on it for various purposes starting from education, e-commerce, online shopping, communicating via emails and video calls, social media networking and many more activities. The Internet is the magic solution has influenced more that 40% of the earth’s population. With the increase in the usage, the later version of the 20th century has seen the introduction and gradual development of e-commerce as a giant outcome of the internet.

What is E-Commerce?

E-commerce defines the manner where transaction such as buying and selling of goods and services are done with the use of the internet. E-commerce was launch about 40 years back and is still on its track of being one of the most innovative technologies with thousands of new businesses being introduced every year. This facility has become more users friendly and convenient since its advent in the 1970s. In the present context, Electronic commerce has become a very household name and also a trend which cannot be ignored and stayed away from by the greater half of the world’s population. The process is not just limited to the online trading of services and products; it also spreads to branches of e-learning, e-governance, communications through social networks and much more. In 1999, the prominence of e-commerce shifted to ‘business to business’ from its focus on ‘business to customer’ (B2C to B2B). Undoubtedly e-commerce still has a lot of changes to undergo and has a dynamic future.

What is Digital Marketing?

Digital marketing to put in the easiest way is the promotion of various brands of products and services through the means of electronic media. This has transcended the barriers of traditional marketing and made the marketplace real time which grants organizations to analyze the demand and scopes much faster than the old way. These channels are very closely associated with instant messages, podcasts, mobile apps, radio and telecasting mediums.

Digital Marketing for B2B and B2C businesses

Digital marketing is such a stream that suits each and every industry. It is not an issue as to what is your product or service; there is a digital presence for your audience always. Digital marketing works really good for both small and large scale industries.


For Business to Business marketing, the present and the ever changing online trend are really beneficial, the content of your organization can be very efficiently promoted in real time, and this opens up new business opportunities. There are also very professional based websites that cater the service of creating business profiles and more.


For a B2C company, digital marketing has a farther reach than traditional marketing. The moment the online traffic is directed to your website, the willing customer will automatically connect with you to start the transaction. The content of the website plays a vital role in B2C digital marketing.

Some Commonly Applied Digital Marketing Strategies

There are a lot of tactics involved in ways one can implement the digital way of marketing, here we present a few of them:

Content Marketing

This involves creation and endorsement of content which circulates brand awareness, increases the traffic to websites, and generates views thus generating customers.

Social Media Marketing

This is a process where the companies leverage on social platforms, such as this Facebook page for CS Travel, for the promotion of their products and services. This increases the traffic, views and also awareness about the brands which helps to generate a crowd for your business.

Inbound Marketing

Inbound marketing uses online content to approach the target and potential audience to attract, delight and convince them for sale of products or services.

Search Engine Optimization (SEO)

This is a way where the traffic of various websites is surveyed and judged on the basis of different demographics and then based on that the materials are injected into the social platform to get the highest rank available.

Email Marketing

Email is one of the easiest ways of communicating with a huge amount of public and also business in a personal level communication. These emails are generally the spams you receive every single day; these emails promote content, events and the discounts associated with any particular brand, service or product.

Marketing Automation

These are pre-existing software that has the objective of automating the actions taking place in the marketplace. Marketing departments deal with such software, and this is a repetitive task involving emails, social media and many other websites to function.

Indigenous Advertising

These are the primary level content based advertising that is generally featured on some online platform in the form of non-paid publicity or even as sponsored posts on several social websites, such as BuzzFeed, Bright Side and more. These can also be advertised on Facebook and Instagram.

Online PR

This is a practice which secures the trust of the digital publications, online customers, and many contents related websites to retain and maintain the goodwill of the company. This is the online version of what we know of traditional PR.

Why Does It Work So Well in Singapore?

Singapore with a total populace of 5.26 million people has one of the largest internet populations in the world. Google is accessed by about 90% of the population of Singapore. E-commerce has a bumpy start in Singapore due to the excellent service of shopping malls and other offline shopping means. But in 2015 there was a 25% rise in the online trade in Singapore. Singapore and Malaysia are said to be the anchor of South-East Asia’s digital retail sale.

Digital marketing in Singapore has adopted major trends in the present time. Content marketing has become an important area of focus where global brands are employing big deal, and it’s safe to say it has taken a leap in Singapore. Social media has played a crucial role in the online traffic modulation as it democratizes data and information and is the fastest broadcaster, through social media the consumer power is the biggest influence of any brand, product or service. Singapore’s online marketing also introduced the video marketing trend which is a fabulous tool as it allows the trader to communicate with the audience with a story in a short span of time.

There crucial and basic trends remain unchanged. The Internet will keep on playing such an important role in businesses to reel in consumers. The businesses now are not really limited to geographical boundaries, with the diversifying and ever modifying digital marketing trends, the future of marketing is here.

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