What To Expect From A Marketing Agency in Singapore?

A digital agency in Singapore can turn out to be the life blood for your business. But, with many such agencies, it will really be confusing in finding one. The agencies are available in different sizes. This means that there are large established agencies, middle-level, and entry-level agencies. You can choose one based on your needs.


When you compare different agencies, you will find that some agencies are specialized in certain tasks or specific industries. Even, some are specialized in particular distribution channels for marketing. You can hire some of them as virtual assistants, while some are part of a huge agency.

Constantly changing niche

Digital marketing is a constantly changing industry. With the emergence of different marketing channels, it is turning out to be complex industry too. The reason is that companies look for user engagement through multiple channels. They wish to build interactions to get a comprehensive view of the potential market.

Hiring an agency

Hiring a digital agency Singapore should feel like very much like hiring a long-term employee. After all, the concept is the same; you pay them to get things done for you. To put it simply, the process should encompass:

  • Identifying your requirements clearly.
  • Understanding your needs will help with narrowing down as you can look for companies with specific skills.
  • Even after this, you will have a substantial amount of companies in your list. How to narrow down?

Here are certain things you should expect in the process of selecting an agency:

Task or industry specialization

If you look for help regarding paid search, you should pay attention to agencies that specialize in this arena. Otherwise, you can go for companies with industry-specific specialization. For instance, if you are an education industry, you can choose an agency with many customers in this industry. Even, you can work with generalists, but when you work with task or industry specific experts, you can expect better results.

How is the company different from others?

It is a competitive world. The niche has a number of agencies and most are fundamentally the same. You might be interested in selecting an agency that stands out of the rest. Here are certain questions to find the answer to in this regard:

  • How are their strategies better than competitors?
  • What do they offer that others do not?
  • How are they qualified as compared to other agencies in the industry?


When you search for the potential digital marketing agency, you can get help from your known people. Recommendations will help you move on with a company with the utmost level of confidence. This will help you maintain a healthy relationship with the agency right from the beginning. Here, you should expect positive recommendations about an agency.

Online presence

You should expect that the company should have a good online presence itself. If the agency has a website that is not designed well, it is better to keep away. If they are not in the top ranks in search engines at least in your local SEO, it is better to think twice before hiring. In short, spending a small amount of time online will help you judge about the digital marketing agency.

Past and recent works

Have a look at their website and you can also ask them to provide samples of their past works. When viewing the sites, check whether they go with your requirements. Identify whether the agency will help you with achieving your marketing goals and brand image.

Strategic attention

Identify what the digital agency will really deliver you. Are there any ways to quantify the results? On the basis of your margins, you can ask them to set goals. Also, you can ask them about how to track of success of the campaigns. Enquire about the strategies they will follow to bring in specific results. Moreover, you can ask them about the return you can expect from the investment you make on them.


When you talk with an agency, you should expect complete transparency in their dealings. They should explain their works clearly and how they will charge you for their works. They should have a clear idea about reporting methods and deliverables for your business.

Tools used for digital marketing

You should not forget to gather details on the digital marketing instruments that the company will use. Once you gather this detail, check whether the tools they use are up-to-date. Also, identify whether they will help with optimization, research and development.

Attention to value and not cost

When comparing different agencies, you should see that the company should not first quote their cost. If they do this before they even try to understand your business, their focus will be purely on money. They should first show interest towards understanding your business and its target market. They should also evaluate that they can frame the right strategies for your business before moving on with money dealings. If they converse frequently about price and less about value, it is better to keep away. The reason is that they will never try out different strategies to help your business achieve its marketing goals.

Does the agency fit in?

A good relationship is important between you and your marketing agency. You should like the individuals with whom you will be working to ensure a successful flow. You should be in a position to converse without any hesitation and there should be open conversations. They should have good interest towards your business development. In addition, they should value their employees and provide a trusting work atmosphere for them. The reason is that they will bring out successful strategies, only when they have satisfied team of experts.

Brand alignment

They should give utmost importance to protecting and also strengthening the brand image of their clients. This should be done for performance marketing that can actually be tracked. To safeguard branding, it is important for organizations to hire an agency specialized in performance marketing. Without affecting quality, they should protect and should upgrade your brand image.

Last but not least, you should expect a great degree of digital marketing advise from the agency in order to get the best results for your business. If they are unable to provide you with this, they are simply not fit to be appointed as your agency of record. There are many digital marketing agencies in a place like Singapore, take your time and carefully assess each one before making your decision. All the best!

The Digital Marketing Scene in Singapore

The Internet has become the household necessity in the present global scenario. It has been the biggest blessing and invention of science our daily activities are heavily steered by the availability of internet and our dependency on it for various purposes starting from education, e-commerce, online shopping, communicating via emails and video calls, social media networking and many more activities. The Internet is the magic solution has influenced more that 40% of the earth’s population. With the increase in the usage, the later version of the 20th century has seen the introduction and gradual development of e-commerce as a giant outcome of the internet.

What is E-Commerce?

E-commerce defines the manner where transaction such as buying and selling of goods and services are done with the use of the internet. E-commerce was launch about 40 years back and is still on its track of being one of the most innovative technologies with thousands of new businesses being introduced every year. This facility has become more users friendly and convenient since its advent in the 1970s. In the present context, Electronic commerce has become a very household name and also a trend which cannot be ignored and stayed away from by the greater half of the world’s population. The process is not just limited to the online trading of services and products; it also spreads to branches of e-learning, e-governance, communications through social networks and much more. In 1999, the prominence of e-commerce shifted to ‘business to business’ from its focus on ‘business to customer’ (B2C to B2B). Undoubtedly e-commerce still has a lot of changes to undergo and has a dynamic future.

What is Digital Marketing?

Digital marketing to put in the easiest way is the promotion of various brands of products and services through the means of electronic media. This has transcended the barriers of traditional marketing and made the marketplace real time which grants organizations to analyze the demand and scopes much faster than the old way. These channels are very closely associated with instant messages, podcasts, mobile apps, radio and telecasting mediums.

Digital Marketing for B2B and B2C businesses

Digital marketing is such a stream that suits each and every industry. It is not an issue as to what is your product or service; there is a digital presence for your audience always. Digital marketing works really good for both small and large scale industries.


For Business to Business marketing, the present and the ever changing online trend are really beneficial, the content of your organization can be very efficiently promoted in real time, and this opens up new business opportunities. There are also very professional based websites that cater the service of creating business profiles and more.


For a B2C company, digital marketing has a farther reach than traditional marketing. The moment the online traffic is directed to your website, the willing customer will automatically connect with you to start the transaction. The content of the website plays a vital role in B2C digital marketing.

Some Commonly Applied Digital Marketing Strategies

There are a lot of tactics involved in ways one can implement the digital way of marketing, here we present a few of them:

Content Marketing

This involves creation and endorsement of content which circulates brand awareness, increases the traffic to websites, and generates views thus generating customers.

Social Media Marketing

This is a process where the companies leverage on social platforms, such as this Facebook page for CS Travel, for the promotion of their products and services. This increases the traffic, views and also awareness about the brands which helps to generate a crowd for your business.

Inbound Marketing

Inbound marketing uses online content to approach the target and potential audience to attract, delight and convince them for sale of products or services.

Search Engine Optimization (SEO)

This is a way where the traffic of various websites is surveyed and judged on the basis of different demographics and then based on that the materials are injected into the social platform to get the highest rank available.

Email Marketing

Email is one of the easiest ways of communicating with a huge amount of public and also business in a personal level communication. These emails are generally the spams you receive every single day; these emails promote content, events and the discounts associated with any particular brand, service or product.

Marketing Automation

These are pre-existing software that has the objective of automating the actions taking place in the marketplace. Marketing departments deal with such software, and this is a repetitive task involving emails, social media and many other websites to function.

Indigenous Advertising

These are the primary level content based advertising that is generally featured on some online platform in the form of non-paid publicity or even as sponsored posts on several social websites, such as BuzzFeed, Bright Side and more. These can also be advertised on Facebook and Instagram.

Online PR

This is a practice which secures the trust of the digital publications, online customers, and many contents related websites to retain and maintain the goodwill of the company. This is the online version of what we know of traditional PR.

Why Does It Work So Well in Singapore?

Singapore with a total populace of 5.26 million people has one of the largest internet populations in the world. Google is accessed by about 90% of the population of Singapore. E-commerce has a bumpy start in Singapore due to the excellent service of shopping malls and other offline shopping means. But in 2015 there was a 25% rise in the online trade in Singapore. Singapore and Malaysia are said to be the anchor of South-East Asia’s digital retail sale.

Digital marketing in Singapore has adopted major trends in the present time. Content marketing has become an important area of focus where global brands are employing big deal, and it’s safe to say it has taken a leap in Singapore. Social media has played a crucial role in the online traffic modulation as it democratizes data and information and is the fastest broadcaster, through social media the consumer power is the biggest influence of any brand, product or service. Singapore’s online marketing also introduced the video marketing trend which is a fabulous tool as it allows the trader to communicate with the audience with a story in a short span of time.

There crucial and basic trends remain unchanged. The Internet will keep on playing such an important role in businesses to reel in consumers. The businesses now are not really limited to geographical boundaries, with the diversifying and ever modifying digital marketing trends, the future of marketing is here.

How Does Digital Marketing Complement Singapore Businesses?

The entire world wants to know the secrets of Singapore digital marketing. These agencies are very successful in this field which makes other non-Singapore agencies to copy them. Many of them want to follow the foot-steps of a digital marketing agency in Singapore to work with them. It is true that Singapore is technically very advanced and their all work is carried out through it, but they are excellent in using such technologies. They pose a list of qualities which make them look different in a crowd and here are they:

Have a team of experts & professional

Digital marketing needs to be carried out by an expert team and experienced staff. The agencies there hire and trained those people who are used to this concept. Besides this, each and every digital marketing element is handling by a separate team meant for dealing with a particular part. They have an SEO specialist, content writers, social media manager, graphic designer, etc. the activities of each staff member is directed towards a goal. They work in separate teams to have better control over their work. Many non-Singapore agencies lack this point which makes their services of poor quality and non-effective.

A winning mentality

The main thing about owning a digital marketing agency in Singapore is that you have to deal with different challenges. Their people know how to simplify any problem with ease and without making it complicated. Nothing is impossible for them plus they never say “no” to any challenges. They are only focused on the end goals as the staff there has been trained with this mentality. “Winner mentally” is the best word to describe the staff of marketing agency in Singapore. From the high-level staff to low-level staff, each one of them knows how to achieve their goal within a pre-determined time.

Have sufficient resources and tools

In this technological era, surveys are conducted online or by using applications. Without adequate tools, one will never know about the customer’s mindset and the marketing nature. Singapore is a developed city, and thus they have plenty of technical stuff which makes them know everything just by sitting in front of a computer. Many developing countries fall behind because of technological limitations. On the other hand, Singapore is familiar with the high-tech tools, and this makes them explore the market and get proper information and statics.

Technical experts

Having latest technology is not enough as one should know how to make good use of it? A digital agency in Singapore has a technical team that handles their all professional work and problems. You can say that they highly depend on technology, but this capital intensive approach let them win the hearts of their clients. They make an advertisement attractive and appealing with their creativity and unique concepts. When it is about SEO, then they go for best SEO experts that have complete knowledge of marketing along with SEO.

Have multiple resources

Singapore is just flooded with various digital marketing agencies, and most of them are dedicated towards a single element it for example SEO. Because of this, they have an expert in each and every field which rectify the chances of mistakes o errors. A marketing agency in Singapore goes for outsourcing regarding this work, and due to this, they outsource some of their tasks to different companies. These sources are even for businesspeople who want a little to a big help in digital marketing. So, whether or not a company is good in something or not, but with the aid of outsourcing, they know how to make things perfect?

They are innovative

Innovation is a continuous process, and the Singapore agencies understand the importance of innovation. They innovate different tools and systems to get accurate information and accuracy in their work. As said before, the companies are capital intensive, and most of them have a department in which the team invents new ways to facilitate work. Here they focused on the basics of digital marketing and then built a firm foundation with the efficient staff.

Singapore revolutionizes the world of digital marketing

Singapore is a leader of the whole world, and they are the future of digital marketing. Many companies are planning to collaborate with them so that they can learn something important from them. The agencies here introduced not only the world but other organizations to the real concept of digital trading.

Taking about e-commerce then many manufacturers conducting trading through it and digital marketing is the reason for its popularity. Now, people in business prefer to establish the business online instead of going to land-based market. Also, they choose it because of the following reasons:

  • Digital marketing is way more economical than the traditional one. Many people think that website development is costly, but it costs thirty to forty percent of the traditional market setup.
  • A digital agency in Singapore guided various professional about the benefits of digital trading plus fulfils the dream of many people.
  • They contribute to the success of other companies and responsible for making this technical way of marketing traditional.
  • They teach businesspeople as a how to earn a huge profit with just one website. Also, they introduce customers to various useful services and products they need.

By picking an established marketing agency in Singapore, you are basically getting a partner that has been serving people for decades. They are obviously aware of the huge importance of digital marketing and highly capable of bringing great returns for their clients due to their wealth of experience.